Maja Hurtigh

Maja Hurtigh

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Welcome to Nordic Notions

Welcome to Nordic Notions

Your brand is your most valuable yet under-leveraged asset. Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation? The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching

Time to gain market share with strategic leadership

DEBATE: Caroline, your remarks on the working conditions of communicators, as highlighted in Skandia's report Sweden's Sickest Profession, draw attention to an urgent issue. However, it's time we elevate this debate. The problem extends beyond vague roles and workplace stress — it’s about the

The Boardroom’s strategic role for long-term growth and innovation

The Boardroom’s strategic role for long-term growth and innovation

Vision and strategy: the foundation of long-term success In my experience, there’s an undeniable truth that too many companies overlook: a clearly defined vision and strategy is the cornerstone of long-term success. In today’s fast-paced global market, companies must do more than react to external changes — they must

The struggle of facing sexual harassment in the workplace

Media and Society

The struggle of facing sexual harassment in the workplace

What's the thing about Gothenburg?

Media and Society

What's the thing about Gothenburg?

Exploring the tech trends of Gothenburg As we move through 2024, it's clear that technology is continuing to reshape our lives. Interestingly, the rapid pace of tech development in Gothenburg is now setting the city at the forefront of global innovation, with increased recognition as a tech leader.

What if it goes well?

What if it goes well?

Mårten Westlund, PR and Communications Director at Europe's leading amusement destination Liseberg, recently said: "One of my fears in life is that I am not dreaming big enough." That quote stayed with me. And I have been thinking about it a lot. Because I suddenly recognized

Media and Society

The Marketing Funnel is DEAD

In March 2024, Vogue Business boldly stated that "the Marketing Funnel, as we know it, is dead". In a recent declaration by Vogue Business, the traditional marketing funnel was pronounced dead, a proclamation echoing through the corridors of digital marketing. The landscape of brand engagement is reportedly undergoing

Strengthen your leadership through storytelling

Strengthen your leadership through storytelling

Curate your leadership with storytelling In the fast-paced world of startups, constructing successful teams is essential for triumph. The secret weapon? Leading with storytelling. Attending a panel discussion at GoWest by GU Ventures this spring might have been a life-changing experience for me. Why? Excitingly, I learned that storytelling – my

Sustainable growth in the heart of the Nordics: Gothenburg

Sustainable growth in the heart of the Nordics: Gothenburg

First came the internet – then AI

Media and Democracy

First came the internet – then AI

In this rapidly changing era of artificial intelligence, ethical considerations becomes crucial. Following the dramatic power struggle within Open AI in the last days, witnessed by the world, discussing AI and its impact on us all going forward is vital. The transformative impact of AI As we look back on

How to master the art of dialogue – through creativity and innovation

Media and Society

How to master the art of dialogue – through creativity and innovation

As the digital era reshapes how we connect with audiences, a comprehensive set of strategies and competencies has emerged as fundamental in these domains, no matter what industry you're in. Understanding the dynamic world of Public Relations (PR), Marketing, and Communication and the interconnection between these fields for

Who safeguards democracy?

Media and Democracy

Who safeguards democracy?

The interesting question is: What do we use the technology for?

Media and Society

The interesting question is: What do we use the technology for?

When critics argue that 'endless scrolling' consumes too much of our time, I reflect on the profound integration of mobile phones and digital devices in our daily lives – from parent chats to my son's accelerated learning. While some warn of digital overindulgence, the real question emerges:

Sweden struggles to safeguard democracy and freedom of speech

Media and Democracy

Sweden struggles to safeguard democracy and freedom of speech

In the face of escalating religious protests and diplomatic tensions, Sweden's government is exploring legal measures to navigate this tumultuous period. However, these developments pose crucial questions about the future of Sweden's cherished democratic values, particularly the balance between national security and freedom of speech. As

2023-2024: Marketing and communication trends

Media and Society

2023-2024: Marketing and communication trends

We are currently in the middle of summer 2023, and I am eager to anticipate what awaits us in the future of communication. My foresight for what's to come is based on two predictions made a few weeks ago by Per Schlingmann. At the outset of summer 2023,

Embracing the future: navigating transformative times in the era of AI

Media and Society

Embracing the future: navigating transformative times in the era of AI

In these transformative times, the horizon of the future harbors both challenges and opportunities. As we transition into the latter half of 2023, a reflective gaze at the year thus far reveals an era imbued with groundbreaking innovation. June 2023 marked the beginning of a new era when the Artificial

Dialogue challenges the debate

Communication Theories

Dialogue challenges the debate

Aren't we all tired of all this debating? Don't we long for more in-depth discussions and fewer heated monologues? But what's the difference between those two concepts, really? Have you ever wondered what distinguishes dialogue from debate? One of the most exciting communication concepts

I haven't forgotten – and never will

I haven't forgotten – and never will

How to skyrocket your branding and marketing efforts

Media and Society

How to skyrocket your branding and marketing efforts

In today's fast-paced world, it's no longer enough for businesses to simply exist. They need to stand out, capture attention, and create a loyal following. And this is where branding and marketing come in. But with so many companies vying for the same audience, how can

The importance of green investments for sustainable financial growth

Media and Society

The importance of green investments for sustainable financial growth

JOOL's Capital Market Day on February 9th, at Grand Hôtel in Stockholm, provided a platform for experts to share insights and perspectives on the latest developments in finance, real estate, and industry. This event highlighted the importance of investing in green innovations. The event provided deep insights into

Three significant trends on TikTok 2023

Three significant trends on TikTok 2023

As we move into 2023, TikTok forecasts three significant trends in the platform: Actionable Entertainment, Making Space for Joy, and Community-Built Ideals. First, Actionable Entertainment refers to the trend of content that entertains and inspires viewers to take action. This can include challenges, tutorials, and other interactive content encouraging participation

Are you ready to capitalize on the trending financial community at TikTok?

Are you ready to capitalize on the trending financial community at TikTok?

TikTok's finance community saw 255% growth in 2021. With hashtags like #stocktok and #crypto exploding, TikTok has become a platform for financial education and market updates. Brands can capitalize on this by creating authentic and helpful content to engage and empower users in their financial journey. TikTok, the

How TikTok is changing social media and society in 2023

Media and Society

How TikTok is changing social media and society in 2023

TikTok is on the cusp of revolutionizing the social media landscape in 2023. As social media continues to evolve, TikTok has emerged as a powerful player in the space. In the fall of 2020, I personally discovered the app out of boredom and a need for inspiration. I was immediately

Why developing strong people skills is more critical than ever

Why developing strong people skills is more critical than ever

The advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are revolutionizing how people work. These technologies have the potential to automate many tasks, such as writing and editing copy, analyzing data, and identifying key messages and trends. This can fundamentally change how we think about work

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

Media and Society

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

As a media and communications scientist, the advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are of great interest to me. The potential impact of these technologies on the roles of PR experts, communicators, and copywriters is particularly intriguing, as it has the potential to fundamentally