Maja Hurtigh

As a Media and Communication Scientist with years of PR experience, I apply my understanding of media and society to elevate international brands and businesses to new heights.

From perfection to self-discovery: decades of transformation

Growing up, I was the “crash cushion” in my class – the well-behaved girl who kept the peace between the rowdy boys. I was the dependable one, always trying to do everything right. As the middle child in my family, I often found myself caught in the crossfire, bearing the brunt

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

Jaguar’s recent rebranding effort has sparked comparisons with Volvo Cars and Porsche’s ongoing campaigns, raising questions about the direction of automotive marketing and brand positioning in the modern era. Jaguar’s bold rebranding effort has ignited widespread discussion, drawing comparisons with Volvo Cars and Porsche’s ongoing campaigns.

Brand Marketing Strategy

If a tree falls in the forest, does it make a sound?

Does reality exist if it’s not observed? Once relegated to philosophical musings, this question has found startling resonance in modern science. From quantum physics to cognitive psychology, evidence suggests that observation is not merely passive but an active force shaping reality. When communication and marketing play a critical role

Media and Democracy

The tech story of the century: Google to sell Chrome?

The US Department of Justice’s call for Google to sell Chrome isn’t just another antitrust battle — it’s potentially the defining moment of the 21st century’s technological landscape. With the browser market’s Goliath on the chopping block, this case signals a seismic shift not just for

Brand Marketing Strategy

Jaguar rebrands: a bold leap into modernity or a risky misstep?

Jaguar has turned its back on the leaping, regressive cat of old, opting for a forward-seeking, progressive and sleek, reimagined identity that aligns it with contemporary luxury EV brands like Tesla, Polestar, Lucid, Rivian, and Nio. Farewell, Puma Jaguar is stepping boldly into the future, leaving its long-established identity behind.

Leadership

Welcome to Nordic Notions

Your brand is your most valuable yet under-leveraged asset. Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation?  The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching

Leadership

Time to gain market share with strategic leadership

DEBATE: Caroline, your remarks on the working conditions of communicators, as highlighted in Skandia's report Sweden's Sickest Profession, draw attention to an urgent issue. However, it's time we elevate this debate. The problem extends beyond vague roles and workplace stress — it’s about the

Leadership

The Boardroom’s strategic role for long-term growth and innovation

Vision and strategy: the foundation of long-term success In my experience, there’s an undeniable truth that too many companies overlook: a clearly defined vision and strategy is the cornerstone of long-term success. In today’s fast-paced global market, companies must do more than react to external changes — they must

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Media and Society

The struggle of facing sexual harassment in the workplace

Media and Society

What's the thing about Gothenburg?

Exploring the tech trends of Gothenburg As we move through 2024, it's clear that technology is continuing to reshape our lives. Interestingly, the rapid pace of tech development in Gothenburg is now setting the city at the forefront of global innovation, with increased recognition as a tech leader.

Leadership

What if it goes well?

Mårten Westlund, PR and Communications Director at Europe's leading amusement destination Liseberg, recently said: "One of my fears in life is that I am not dreaming big enough." That quote stayed with me. And I have been thinking about it a lot. Because I suddenly recognized

Media and Society

The Marketing Funnel is DEAD

In March 2024, Vogue Business boldly stated that "the Marketing Funnel, as we know it, is dead". In a recent declaration by Vogue Business, the traditional marketing funnel was pronounced dead, a proclamation echoing through the corridors of digital marketing. The landscape of brand engagement is reportedly undergoing

Leadership

Strengthen your leadership through storytelling

Curate your leadership with storytelling In the fast-paced world of startups, constructing successful teams is essential for triumph. The secret weapon? Leading with storytelling. Attending a panel discussion at GoWest by GU Ventures this spring might have been a life-changing experience for me. Why? Excitingly, I learned that storytelling – my

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Sustainable growth in the heart of the Nordics: Gothenburg

Media and Democracy

First came the internet – then AI

In this rapidly changing era of artificial intelligence, ethical considerations becomes crucial. Following the dramatic power struggle within Open AI in the last days, witnessed by the world, discussing AI and its impact on us all going forward is vital. The transformative impact of AI As we look back on

Media and Society

How to master the art of dialogue – through creativity and innovation

As the digital era reshapes how we connect with audiences, a comprehensive set of strategies and competencies has emerged as fundamental in these domains, no matter what industry you're in. Understanding the dynamic world of Public Relations (PR), Marketing, and Communication and the interconnection between these fields for

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Media and Democracy

Who safeguards democracy?

Media and Society

The interesting question is: What do we use the technology for?

When critics argue that 'endless scrolling' consumes too much of our time, I reflect on the profound integration of mobile phones and digital devices in our daily lives – from parent chats to my son's accelerated learning. While some warn of digital overindulgence, the real question emerges:

Media and Democracy

Sweden struggles to safeguard democracy and freedom of speech

In the face of escalating religious protests and diplomatic tensions, Sweden's government is exploring legal measures to navigate this tumultuous period. However, these developments pose crucial questions about the future of Sweden's cherished democratic values, particularly the balance between national security and freedom of speech. As

Media and Society

2023-2024: Marketing and communication trends

We are currently in the middle of summer 2023, and I am eager to anticipate what awaits us in the future of communication. My foresight for what's to come is based on two predictions made a few weeks ago by Per Schlingmann. At the outset of summer 2023,

Media and Society

Embracing the future: navigating transformative times in the era of AI

In these transformative times, the horizon of the future harbors both challenges and opportunities. As we transition into the latter half of 2023, a reflective gaze at the year thus far reveals an era imbued with groundbreaking innovation. June 2023 marked the beginning of a new era when the Artificial

Communication Theories

Dialogue challenges the debate

Aren't we all tired of all this debating? Don't we long for more in-depth discussions and fewer heated monologues? But what's the difference between those two concepts, really? Have you ever wondered what distinguishes dialogue from debate? One of the most exciting communication concepts

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Feminism

I haven't forgotten – and never will

Media and Society

How to skyrocket your branding and marketing efforts

In today's fast-paced world, it's no longer enough for businesses to simply exist. They need to stand out, capture attention, and create a loyal following. And this is where branding and marketing come in. But with so many companies vying for the same audience, how can

Media and Society

The importance of green investments for sustainable financial growth

JOOL's Capital Market Day on February 9th, at Grand Hôtel in Stockholm, provided a platform for experts to share insights and perspectives on the latest developments in finance, real estate, and industry. This event highlighted the importance of investing in green innovations. The event provided deep insights into