Brand Marketing Strategy - Maja Hurtigh

Maja Hurtigh

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Brand Marketing Strategy

A collection of 5 posts

Brand Marketing Strategy

If a tree falls in the forest, does It make a sound?

Does reality exist if it’s not observed? Once relegated to philosophical musings, this question has found startling resonance in modern science. From quantum physics to cognitive psychology, evidence suggests that observation is not merely passive but an active force shaping reality. When communication and marketing play a critical role

Brand Marketing Strategy

Jaguar rebrands: a bold leap into modernity or a risky misstep?

Jaguar has turned its back on the leaping, regressive cat of old, opting for a forward-seeking, progressive and sleek, reimagined identity that aligns it with contemporary luxury EV brands like Tesla, Polestar, Lucid, Rivian, and Nio. Farewell, Puma Jaguar is stepping boldly into the future, leaving its long-established identity behind.

Welcome to Nordic Notions

Your brand is your most valuable yet under-leveraged asset. Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation? The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching

Time to gain market share with strategic leadership

DEBATE: Caroline, your remarks on the working conditions of communicators, as highlighted in Skandia's report Sweden's Sickest Profession, draw attention to an urgent issue. However, it's time we elevate this debate. The problem extends beyond vague roles and workplace stress — it’s about the

Media and Society

The Marketing Funnel is DEAD

In March 2024, Vogue Business boldly stated that "the Marketing Funnel, as we know it, is dead". In a recent declaration by Vogue Business, the traditional marketing funnel was pronounced dead, a proclamation echoing through the corridors of digital marketing. The landscape of brand engagement is reportedly undergoing