Media and Society - Maja Hurtigh

Maja Hurtigh

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Media and Society

A collection of 25 posts

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

Media and Society

Jaguar rebranding: A masterclass in PR — or a risky business gamble?

Jaguar’s recent rebranding effort has sparked comparisons with Volvo Cars and Porsche’s ongoing campaigns, raising questions about the direction of automotive marketing and brand positioning in the modern era. Jaguar’s bold rebranding effort has ignited widespread discussion, drawing comparisons with Volvo Cars and Porsche’s ongoing campaigns.

Time to gain market share with strategic leadership

DEBATE: Caroline, your remarks on the working conditions of communicators, as highlighted in Skandia's report Sweden's Sickest Profession, draw attention to an urgent issue. However, it's time we elevate this debate. The problem extends beyond vague roles and workplace stress — it’s about the

The struggle of facing sexual harassment in the workplace

Media and Society

The struggle of facing sexual harassment in the workplace

What's the thing about Gothenburg?

Media and Society

What's the thing about Gothenburg?

Exploring the tech trends of Gothenburg As we move through 2024, it's clear that technology is continuing to reshape our lives. Interestingly, the rapid pace of tech development in Gothenburg is now setting the city at the forefront of global innovation, with increased recognition as a tech leader.

Media and Society

The Marketing Funnel is DEAD

In March 2024, Vogue Business boldly stated that "the Marketing Funnel, as we know it, is dead". In a recent declaration by Vogue Business, the traditional marketing funnel was pronounced dead, a proclamation echoing through the corridors of digital marketing. The landscape of brand engagement is reportedly undergoing

Strengthen your leadership through storytelling

Strengthen your leadership through storytelling

Curate your leadership with storytelling In the fast-paced world of startups, constructing successful teams is essential for triumph. The secret weapon? Leading with storytelling. Attending a panel discussion at GoWest by GU Ventures this spring might have been a life-changing experience for me. Why? Excitingly, I learned that storytelling – my

First came the internet – then AI

Media and Democracy

First came the internet – then AI

In this rapidly changing era of artificial intelligence, ethical considerations becomes crucial. Following the dramatic power struggle within Open AI in the last days, witnessed by the world, discussing AI and its impact on us all going forward is vital. The transformative impact of AI As we look back on

How to master the art of dialogue – through creativity and innovation

Media and Society

How to master the art of dialogue – through creativity and innovation

As the digital era reshapes how we connect with audiences, a comprehensive set of strategies and competencies has emerged as fundamental in these domains, no matter what industry you're in. Understanding the dynamic world of Public Relations (PR), Marketing, and Communication and the interconnection between these fields for

The interesting question is: What do we use the technology for?

Media and Society

The interesting question is: What do we use the technology for?

When critics argue that 'endless scrolling' consumes too much of our time, I reflect on the profound integration of mobile phones and digital devices in our daily lives – from parent chats to my son's accelerated learning. While some warn of digital overindulgence, the real question emerges:

Sweden struggles to safeguard democracy and freedom of speech

Media and Democracy

Sweden struggles to safeguard democracy and freedom of speech

In the face of escalating religious protests and diplomatic tensions, Sweden's government is exploring legal measures to navigate this tumultuous period. However, these developments pose crucial questions about the future of Sweden's cherished democratic values, particularly the balance between national security and freedom of speech. As

2023-2024: Marketing and communication trends

Media and Society

2023-2024: Marketing and communication trends

We are currently in the middle of summer 2023, and I am eager to anticipate what awaits us in the future of communication. My foresight for what's to come is based on two predictions made a few weeks ago by Per Schlingmann. At the outset of summer 2023,

Embracing the future: navigating transformative times in the era of AI

Media and Society

Embracing the future: navigating transformative times in the era of AI

In these transformative times, the horizon of the future harbors both challenges and opportunities. As we transition into the latter half of 2023, a reflective gaze at the year thus far reveals an era imbued with groundbreaking innovation. June 2023 marked the beginning of a new era when the Artificial

How to skyrocket your branding and marketing efforts

Media and Society

How to skyrocket your branding and marketing efforts

In today's fast-paced world, it's no longer enough for businesses to simply exist. They need to stand out, capture attention, and create a loyal following. And this is where branding and marketing come in. But with so many companies vying for the same audience, how can

The importance of green investments for sustainable financial growth

Media and Society

The importance of green investments for sustainable financial growth

JOOL's Capital Market Day on February 9th, at Grand Hôtel in Stockholm, provided a platform for experts to share insights and perspectives on the latest developments in finance, real estate, and industry. This event highlighted the importance of investing in green innovations. The event provided deep insights into

Are you ready to capitalize on the trending financial community at TikTok?

Are you ready to capitalize on the trending financial community at TikTok?

TikTok's finance community saw 255% growth in 2021. With hashtags like #stocktok and #crypto exploding, TikTok has become a platform for financial education and market updates. Brands can capitalize on this by creating authentic and helpful content to engage and empower users in their financial journey. TikTok, the

How TikTok is changing social media and society in 2023

Media and Society

How TikTok is changing social media and society in 2023

TikTok is on the cusp of revolutionizing the social media landscape in 2023. As social media continues to evolve, TikTok has emerged as a powerful player in the space. In the fall of 2020, I personally discovered the app out of boredom and a need for inspiration. I was immediately

Why developing strong people skills is more critical than ever

Why developing strong people skills is more critical than ever

The advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are revolutionizing how people work. These technologies have the potential to automate many tasks, such as writing and editing copy, analyzing data, and identifying key messages and trends. This can fundamentally change how we think about work

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

Media and Society

How OpenAI's advancements are transforming the roles of PR and Communications Professionals

As a media and communications scientist, the advancements in natural language processing (NLP) and machine learning (ML) by OpenAI are of great interest to me. The potential impact of these technologies on the roles of PR experts, communicators, and copywriters is particularly intriguing, as it has the potential to fundamentally

Den tredje almedalsdagen

Den tredje almedalsdagen

Den tredje dagen i Visby inleddes med forsande ösregn, men lagom till att jag begav mig ut så tog det inte lång tid innan solen återigen strålade! Dagens första seminarium handlade om spaningar på kommunikatörers och journalisters arbetsmetoder och kanaler! Cision presenterade fantastiskt intressant statistik och jag lyssnade idel öra!

Andra dagen i Visby

Andra dagen i Visby

Måndagen inleddes med röda mattan och frukostmingel med Resumé, Sveriges Kommunikatörer, Novus Opinion och Nowa Kommunikation. Det pratades om spaningar gällande aktuella ämnen om medier och kommunikation, under de kommande dagarna. Att Sveriges Kommunikatörers VD, Cecilia Schön Jansson, gjort ett liknande schema som mitt egna kändes betryggande inför veckans seminarier.

SXSW-framtidsmässan i Austin

I framtiden så kommer robotar att ta hand om gamla, vi kommer riskera att bli kära i våra operativsystem och vi kommer kunna både prata och chatta med robotar som om dom vore både våra personliga assistenter och bästa vänner. Låter det rimligt? Enligt Gullers grupp, som nyligen besökte SXSW-framtidsmässan

Samhällsvetare och filosofer - miljardärer

Gissa vem som blev glad av att läsa detta? Veckans Affärer Den utbildningen jag läser nu tillhörde humaniora i Stockholm, men tillhör samhällsvetenskap i Göteborg. Så vi kan anta att utbildningen befinner sig någonstans däremellan. Kanske en framgångsindikator för mig? ?

Kommunikationstrenden 2017

Kommunikationstrenden 2017

En trend jag tror är på uppgång inför år 2017 är fysiska möten. Om vi under det senaste årtiondet ägnat oss åt att försöka interagera via nätet så tror jag att nästa årtionde kommer handla om fysiska möten och grupper. Från att vi tidigare har försökt skapa ett individualiserat samhälle

Alla som nu förvånas och förfäras, kom ner från piedestalerna

Jag trodde att Brexit skulle ske i somras och jag trodde Trump skulle vinna. Fick nu alltså rätt båda gångerna, men känns ändå overkligt. Undermåligt utbildningssystem och dåligt utformat valsystem tror jag är grunden till att Trump kunde vinna detta valet. Klassföraktet växer både överifrån och underifrån. Alice Teodorescu tycker

The Swedish Theory of Love

Media and Society

The Swedish Theory of Love

Det sänds en intressant dokumentär på SVT Play just nu som heter The Swedish Theory of Love. Där beskrivs det hur teorin om att ”Jämställdhet endast kan uppnås om samhället består av fria individer” uppstod och marknadsfördes i Sverige, under Olof Palmes tid. Då skapades idén om att frigöra människor