Welcome to Nordic Notions
Your brand is your most valuable yet under-leveraged asset. Did you know that 90% of companies in the S&P 500 are largely tied to intangible assets, such as brand and reputation?
The total brand value of the 100 most valuable global brands rose by 20% in 2024, reaching 91.1 trillion SEK (8.3 trillion USD).
The worth of a brand
As of 2024, Apple remains the world’s most valuable brand, valued at over 11.1 trillion SEK (1 trillion USD). The brand has seen significant growth of 74% due to its strategic diversification and premium offerings, where the company has reduced its reliance on iPhone sales and instead focused on products like wearables and services.
A recent report by Ocean Tomo, a firm specializing in intellectual property and intangible assets, shows that companies' value tied to intangible assets is a staggering 90%.
In 1975, the market value of companies in the S&P 500 was largely tied to tangible assets, which made up 83% of their value. By 2020, this ratio had almost completely inverted, with 90% of their value tied to intangible assets — such as intellectual property, brand equity, and reputation — compared to just 10% in tangible assets. The shift between 1995 and 2020 saw intangible assets rise from 68% to 90%.
In other words, your brand is one of your most valuable yet under-leveraged assets. Let us support your journey to leverage your brand to gain market shares.
We shape your future
Over the past year, I have had the privilege of broadening my experience through consultancy with companies focused on sustainability.
Those experiences include Polestar, an innovative electric car company with a strong focus on sustainability, and Impact Loop, a news service aimed at investors and leaders in sustainability — which has deepened my understanding of aligning business growth with environmental goals.
This new way of working as a consultant under my name addressed the need to create a brand that extends beyond my personal brand. It also placed a larger expectation on me to define what I offer in a simpler manner yet stay true to what I have to offer thriving businesses in different stages. Therefore, Nordic Notions took shape. So, warmly welcome to Nordic Notions!
And yet, the most difficult thing is to define your self-worth and offer. I have explored this on my first attempt, and I know and am fully aware there are some flaws I still need to overcome, so please be kind when you judge my work. This is truly still under construction. But then again, I truly believe in constantly pushing yourself beyond your limits, working agile, putting yourself out there for trial and error, and improving your work every step in a forever ongoing loop. So, who am I not to be as brave myself?
About Nordic Notions
Founded in 2024, Nordic Notions is a boutique consultancy that empowers leaders with strategic insights for sustainable, long-term growth. At Nordic Notions, we shape businesses that both resonate in the present and are designed to thrive in the future. With our blend of strategic insight and a profound understanding of market trends, we navigate the complexities of today’s market while positioning your business for enduring success.
Nordic Notions is built on the belief that businesses can shape their future by strategically shaping their brand. We don’t just help you tell your story — we help you shape your future. Our role is to intertwine your vision with our strategic insight, creating powerful brand stories that position your business as an industry leader.
Ready to elevate your brand? Welcome to Nordic Notions! Let’s start shaping your future, together.